The Power of Brand

art-black-and-white-chandelier-412389.jpg
 
 

Attracting Affluent Buyers Worldwide.

111white.jpg
 

In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s has a global network of 90 offices in 40 countries. Today, Sotheby’s presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full service art financing company as well as private sale opportunities in more than 70 categories,

including S|2, the gallery arm of Sotheby’s Contemporary Art Department, and two retail businesses, Sotheby’s Diamonds and Sotheby’s Wine.

In 1976, an exceptional real estate company was launched and created from the same passion that guides the Sotheby’s Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire.

 

22000

SALES ASSOCIATES

69

COUNTRIES & TERRITORIES

950

OFFICES

$108.0B

ANNUAL SALES


 

Marketing Excellence & Distribution

 

Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

 

We have strong relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 950 offices in 69 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide.

 
 
 
 
 

Global Reach

shutterstock_212016496.jpg
 

The Sotheby’s Real Estate website, SIR.com,attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. 

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.

 

 

50

Currency Conversions
Updated 4 Times Per Day

17

Human Translated
Languages

27M

SIR.COM Unique Visitors
in 2017

60%

Unique Visitors from
Outside the U.S.