The Sellers Process

There is an art to selling fine homes and properties in all price points. By elevating each listings through embracing innovation, technology and a global presence, your property will have a comprehensive and strategic marketing plan and unrivaled local, national and international exposure. 


Marketing

Our vision for Cascade Sotheby’s International Realty is what makes us unique. We offer premier real estate services in northwestern regions like Portland and Bend, with unrivaled exposure for sellers, communities, and developments. Our expertise, resources, and relationships includes a variety of global partners. For those looking to sell their luxury estates, we are equipped with the marketing tools needed to ensure your property is presented to a global audience of qualified and interested buyers. Our luxury real estate marketing is designed to give you the competitive edge by increasing interest in your property and engaging our audience both online and off. 


Preparing Your Home To Sell

The process of selling your home begins with preparing your home for a new buyer. As every home is unique with its own story, I like to establish a unique marketing and selling approach by evaluating what features make your home stand out.

The next step is assessing what key areas could increase the value of your home.

  • Are the kitchens appliances updated?
  • Will the interior and exteriors walls need a fresh coat of paint?
  • Should the carpet be replaced?

One of the easiest ways to increase home value and appeal to a buyer is to make these simple updates before selling.

In preparing your home for potential buyers, it is essential to remove all clutter. Creating a clean home allows buyers to envision themselves living in your home. Additionally, a clean, well-lit home creates an inviting feeling as buyers tour your property.


Global Exposure

Sotheby’s is one of the world’s most recognized and respected luxury brands, having served discerning auction buyers and sellers since 1744. When your home is represented by the Sotheby's International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby's name and gains exclusive access to highly qualified global clientele.

Our exclusive relationships were developed to showcase unique properties from the Sotheby's International Realty® brand's 828 offices in 61 countries and territories through media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby's International Realty brand. Our relationships include:

The New York Times | DWELL | Architectural Digest | Financial Times | Bloomberg | The Wall Street Journal


Home Evaluation

With each unique home comes a unique approach to marketing and selling. Through every step of preparing to sell, I help you prepare your home by offering my professional advice from the best way to stage your home, to pricing to find that perfect buyer while keeping your goals in mind. By requesting an in- person home evaluation, we can begin the process to maximizing the value of your home.


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